Projects

Codename Opticout, BidRight is a Search Engine Marketing (SEM) optimization tool.
Search Engine Marketing is a vital to any business looking to get controlled exposure on Search Engines such as Google, Yahoo or Bing.

Making a PPC (Pay Per Click) or SEM campaign profitable boils down to: “the right bids on the right keywords at the right time.”

BidRight is not only about monitoring and managing keywords and adgroups performance, but it gives the users relevant feedback on the conversions and search logs in order to keep developing your campaigns in terms of editorial as well. In other words, long-tail search queries as well as negative matching take part in the many features this software offers.

Moreover, BidRight will not let an obscure algorithm do it all for you. Because no algorithm can anticipate events, competitor moves, offline advertising campaigns or weather forecast changes, we have decided to stay clear of algorithm-based bid management.
Unlike most other bid-management software, BidRight allows the user to build their own strategy and set of bid-management rules.

Last but not least, BidRight integrates most affiliate networks as well as other third paty tracking solutions, making it the only PPC bid-management tool built for PPC affiliates or affiliate websites.

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