Red Dot Multimedia is a company specializing in selling photo and video equipments for professionals and hobbyists alike.
Personalized Software answered our call for bids to host our e-commerce website during the year 2010. One of the specifics was that we were looking for a technical solution that would allow us to stream a lot of video contents. Their bid was the most relevant technically and financially.
One year after the start of our collaboration and six month after the launch of our e-commerce website reddotphotovideo.com we are delighted of our partnership with Personalized Software and we now fully trust them to best manage our website hosting, especially since they successfully manage to protect it from external attacks that crippled our mail server.
Jean Baptiste Roux
CEO and founder of RedDOT Multimedia
Company
Founded in 2007, Personalized Software Ltd is specialising in developing bespoke software solutions for Internet businesses. Although there are a number of companies currently offering similar services, we are very niche in terms of the technologies that we use. All our solutions are developed using Free/OpenSource technologies.
Team
Anthony Callegaro (Director) | Batt O’Keeffe (Minister for Enterprise) | Thomas Pitrou (Senior Developer) | Denis Bernard (Senior Software Engineer) | Romain Baiguerra (Software Developer, Internship summer 2010)
Testimonials
PhotoService is specializing in photo albums and photos printing for more than ten years by proposing custom photos products.
Affili Action is an entity specialized in performance marketing and in creating and managing affiliation programs
Kaizen Marketing Group is an entity specialized in performance marketing and in creating and managing affiliation programs
We have been using Bid Right (formerly known as Opticout) for over 3 years now and have witnessed all the evolutions and upgrades of this bid-management software solution.
Personalized Software's technical support and developers are very receptive to our specific needs and they do take our requirements into account so that they can keep improving Bid Right's tool suite. So much so that we are even getting involved in putting down new specifications for the Bid Right tool suite.
Originally our aim was to find an alternative to the "closed source" solutions such as Bid Buddy, Holosfind, Marin Software or Acquisio, which are all working according to series of obscur algorithms. Bid-Right on the other hand is a very simple tool that allows us to sort and filter our clients' campaigns, adgroups or keywords according to their performance or any other criteria we like. We can then setup our own bespoke bidding rules or alerts, or even adjust bids manually according to our "gut feeling".
This way we are able to anticipate punctual events such as sales, stock changes, press articles or radio/tv exposure or even external events like the weather forecast... Bid-Right is both extremely simple and it allow us to retain total control over our bid strategies using no other rules than the ones we determine.
We would recommend Bid Right tool suite to any agency specialising in SEM or even to advertisers who like to gets their hands dirty running SEM in-house.
Romain Didrich
Director of Kaizen Marketing Group
